02.25.2010

Florida’s Natural breaks with a new national spot directed by Jeth Weinrich for Raleigh, N.C.-based Red Truck Films. The spot, “The Natural Way,” was shot on location in Florida with Atlanta-based agency, 22squared.

The agency creative team included associate creative director Isvel Rodriguez, copywriter Molly Molina, and art director Jen Pham-Corbett. Kelly Kissell produced the spot and also oversaw the post production, working with Jam Edit of Atlanta and Blazing Music + Sound of Raleigh. View the spot at www.redtruckfilmsnewwork.com.

Florida’s Natural is one of the largest Florida citrus cooperatives, made up of more than 1,000 grower-members who own more than 50,000 acres of groves. In keeping with the co-op’s “never imported” mantra, “The Natural Way” TV spot features real co-op members and growers shot on location in central Florida.