Poyner Spruill

knows that the world of entertainment is always changing. We say, “Bring it on!”

The entertainment industry comprises more than just film, television, and music. Our lawyers advise many other entertainment industry clients, including game development companies, NASCAR drivers and personalities, celebrities, artist managers, Internet-based media companies, event production companies, sports management companies, speaker's bureaus, and technology-based entertainment businesses.

Many Challenges, One Solid Legal Team

The services we provide for this client base (which includes Kyle Petty, Spark Plug Games, and Mid Carolina Media,) are as diverse as the clients themselves.

Preparing celebrity endorsement and personal service agreements
Advising on new media deal structures
Preparing contracts for video game development and related employment agreements
Negotiating NASCAR driver deals
Preparing and negotiating license agreements
Drafting and negotiating venue agreements and event contracts
Advising on intellectual property protection matters
Negotiating personal appearance agreements

Featured Client

Kyle Petty

Kyle Petty is a racing icon, a champion of philanthropy and one of the most popular personalities in all of professional sports.

Kyle is as much a product of racing as he is of his famous forebears. For more than three decades as a driver, owner, and media commentator, Kyle has put his heart and soul into doing what a Petty does best — compete with class and raise the game of everyone around him.

Poyner Spruill

knows that the world of entertainment is always changing. We say, “Bring it on!”

Featured Client

Kyle Petty

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