Poyner Spruill

knows that the world of entertainment is always changing. We say, “Bring it on!”

The entertainment industry comprises more than just film, television, and music. Our lawyers advise many other entertainment industry clients, including game development companies, NASCAR drivers and personalities, celebrities, artist managers, Internet-based media companies, event production companies, sports management companies, speaker's bureaus, and technology-based entertainment businesses.

Gamer Boy

Many Challenges, One Solid Legal Team


The services we provide for this client base (which includes Kyle Petty, Spark Plug Games, and Mid Carolina Media,) are as diverse as the clients themselves.

  • Preparing celebrity endorsement and personal service agreements
  • Advising on new media deal structures
  • Preparing contracts for video game development and related employment agreements
  • Negotiating NASCAR driver deals
  • Preparing and negotiating license agreements
  • Drafting and negotiating venue agreements and event contracts
  • Advising on intellectual property protection matters
  • Negotiating personal appearance agreements

Quick Links